Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

[Yoav_Guttman1]

Hello hello,

We've been dealing with this for a while and have not found the solution so hopefully someone in this amazing community can help!

Even though I have added mkt_tok to the Exclude URL Query Parameters list in Google Analytics, the Marketo Token still passes on, making it look like 1 page is actually hundreds (see screenshots).

Any idea why this might be and how I can remedy it? I am aware any remedy is likely only from the fix onward and not retrospective - that would be great!

[Sabuhi_Yahyaye2]

Hi Yoav Guttman You need to separate query parameters by a comma (mkt_tok, a). More info here about how to strip query parameters in GA. If it still doesn't work, you can achieve this with Filters. Let me know if it fixes your issue.

[Yoav_Guttman1]

Thank you Sabuhi Yahyayev​! Follow up question - the link you shared - is that suggesting I can remove the URL parameters from links historically?  or only moving forward?

[Sabuhi_Yahyaye2]

Google Analytics filters do not apply historically. They only apply to data gathered after the filter is added.

[Wade_Sarchet]

Have you found the pages with the Marketo tracking tokens to be duplicate counts of the web pages?

[SanfordWhiteman]

Wade, I responded on your other thread.