Getting "Send alert" status on activity log

[Adrien_Landrin]

Hi all,

Please could you tell me if we can nayone get "Send alert" status on activity log of persons:

e.g: Opened email, clicked email etc.

And in case it's possible, how to do it?

Thank you 🙂

[Darshil_Shah1 · Accepted solution]

You cannot track the alert email activities OOTB in Marketo (e.g., open, delivered, clicked, etc.). The send alert email activity does however get logged on the person for whom the send alert flow step was ran with the alert recipient(s) details. Activities like opened, delivered, clicked, etc. are only tracked and logged for the emails sent via the regular send email flow step in the person's activity log.

[Adrien_Landrin]

Hi,

Tank you very much for your kind help,

Cheers

[Bernard_Nirlo]

Hey Darshil,

This sounds relevant indeed, as the main purpose it to log activities about the contact and not all the notifications around the contact.

But in some cases it makes sense to also track and log such activities (has the alert notification been delivered? Opened? Clicked? Has it bounced?) in order to follow-up on "third-party" actions (third-party =  anyone in the organization who is not the contact but has to deal with the contact), like "has the recipient of the alert received the notification and taken the necessary actions like clicking a link?".

As per your answer, I understand that replacing the "send alert" by a normal "send email" could make it so lifecycle of these "alerts" would then behave like emails (sent/delivered/opened/clicked/bounced) and show up in the activity log (hence also retrievable through the rest api).

I guess this can be considered as long as such activity does not spam the activity log with a variety of events that are not related directly with the Marketo contact).

What do you think?

Bernard

[Darshil_Shah1]

That's reasonable, just that you would need to have the alert recipients in the lead database and the activities would be logged under their person records in Marketo, and would need to run the send email flow step for those recipients with the original lead in question’s data passed to/added to the recipient's field that can be used in the email if required. You would probably need webhook to pull this off.

[Bernard_Nirlo]

I was afraid of this answer. The recipients come from a database that is "queried" by a webhook. They are simply too many (thousands) and we don't need/want to have them as leads in Marketo. We'll find another way to get the tracking information (there are always other ways 😀).

Thank you for your precious advice.

Have a nice evening

Bernard

[Hoppers13]

hi Bernard, we're having similar issues, whereby we'd like to track marketo emails (opens mainly) in the activity log too. Please can you tell me, did you ever find a way?

thanks, Mike

[SanfordWhiteman]

You won't see actions in the Activity Log unless there's a Marketo Person, by definition.

[Darshil_Shah1]

@Hoppers13, a little rationale behind this is that because the activities performed by recipients of the alert email are not performed by or on the original person, they are not logged in the person's activity log. You'd need to create alert email recipients as people in the Marketo DB and use the Send Email flow step for sending the email to see the alert email engagements, such as delivered, opened, clicked, etc.