What is the best way to get basic Email KPIs (email opens, clicks, etc) into Salesforce?
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You cannot do this with Marketo to run reports.
You can have Marketo send Interesting Moments or Activities/Tasks to SFDC. Marketo Sales Insight also posts email data on the lead record. Again, not useful for reporting.
What precisely do you want to do with the data?
Thanks for the response Josh.
Essentially, my boss is looking to see a dashboard that shows email marketing metrics directly in Salesforce. This would include open rates per email/per program, click rates per email/per program, etc.
Marketo does not enable this?
If we can't do it directly through Marketo, do I have any other options to help get this done?
Thanks for your help -- I appreciate it!
I do know about the weekly email reports. But specifcially, I have been tasked to build dashboards in Salesforce based on email metrics in Marketo.
This does not appear to be possible out of the box.
I'm wondering if anyone has any suggested work-arounds to get this done (even it if it has to be done manually by uploading reports). Are there any work-arounds or Launch Point partners that help with this?