Form plug in for multiple company locations

[Kim_Gandy1]

Our team is discussing how to implement sign up forms that have a company/address table pop up. This Marketo form for example, after you put in your name, company, etc. you see a box pop up with a choice of locations you can pick that are associated with your company.

How can I replicate this customer experience and does this require any Launchpoint integrations/partners?

[Grégoire_Miche2 · Accepted solution]

Hi Kim,

Marketo is using for this a specific third party product call SmartForms, from reachforce. see SmartForms – Marketo LaunchPoint

-Greg

[Justin_Norris1]

Kim Gandy​

I would add to Greg's point that this would be quite difficult to achieve as a custom development, Fortunately ReachForce Smartforms are quite reasonably priced and their data is top notch.

[Grégoire_Miche2]

Reachforce data is good in Europe and France. We are a small company, but the database is accurate about us. Also, we moved end of last year. I observed how long it would take them to know about the address change. I took them about 4 months, which is not that bad.

-Greg

[Dan_Stevens_]

We use DemandBase's Marketo forms connector for this.  Very similar to ReachForce's.  Except you're prompted to select your company while your entering the company name (vs. after you hit submit).  Try it out here (just don't hit submit): Contact Us | Avanade

[Grégoire_Miche2]

Hi Dan,

How good is their data in Europe?

-Greg

[SanfordWhiteman]

As the other guys point out, ReachForce and DemandBase are the true equivalents of what you're seeing on that form. But you weren't totally clear about what you're expecting to be filled in for the lead, so let me add...

RF and DB and their competitors are enriching the form data with a bunch of firmographic information (which is why they cost anything at all).  If all you need is the surety that the lead has filled in an easily identifiable, extant entity -- allowing you to fill in their website and geographic location automatically, for example -- you can use Google Places Autocomplete for free, as demoed here: MktoForms2 :: Googe Places AutoComplete​. Of course, while Places will guarantee you a real and singular "place," you'd have to do further enrichment of that place separately.  It's not going to tell you their annual revenue, for example.

P.S. One other thing: I have found SmartForms to be really problematic if you have other custom Forms 2.0 enhancements. Theirs is a pretty questionable implementation that doesn't play well with others.

[Justin_Norris1]

Sanford Whiteman​

I know what you mean, although apparently RF has recently re-written the whole thing and it no longer requires any form level customization, just a single script on the parent domain. It sounds much more sane and easier to deploy now.

I do not know if they have addressed the technical issues you have raised in the past, but we can hope.

http://www.prnewswire.com/news-releases/reachforce-makes-its-smartforms-even-smarter-300350422.html

[SanfordWhiteman]

I'd like to think so, but the version on their site today is the same mess that has caused problems in the past, so...