I am meeting with my IT/Marketing/CRM Departments tomorrow to discuss ownership of fields. Does anyone have any advice on which fields should be owned by Marketo vs. Salesforce?
For instance if a recipient fills out their address info on a form but we already have another address for the recipient already on file do we write over the old address or add a new 'marketing address' field for this info.
Re: Field Mapping Ownership - IT Dept./Marketing/CRM
Generally data from SFDC should not be overwritten from Marketing system. Especially in the overwriting SFDC address information with values gathered from a web form fill out is not recommonded. I think Marketo does not overwrite information in SFDC if the value is already populated in SFDC for these kind of cases.