Fake clicks followed by fake web visits

[Oz_Platero]

@frankbuzzanca

Marketo should have a new feature to help detect those link scanners.  File a support ticket and ask to see if it is turned on in your instance.

Thank you,
oz

[Dan_Stevens_]

We have this turned on in our instance and it doesn't help.

[Oz_Platero]

There was an article around this feature, but it has been taken down due to incorrect information. The article is being re-written by Marketo.  It seems the feature is still in development stages at this time.

In the meantime you can take some action on clicks on some of these types of false positives.

False positives for email clicks

nation.marketo.com/docs/DOC-4693

Suggestion by a user is to look for clicks on images too small to see.  1x1 Pixel

https://nation.marketo.com/message/117336#comment-117336

Thank you
Oz

[Grégoire_Miche2]

Hi Oz,

vote here

-Greg

[SanfordWhiteman]

There is a solution for identifying a true click on an email link if it leads to another deliberate human action, i.e. submitting a form on the LP, or even just navigating to the next web page after the LP.

It's really only the first pageview,of the LP -- the one that isn't a specifically human action -- that can't be attributed to a true click.

[Grégoire_Miche2]

Even scrolling on a long page is a good sign, if only we could detect it in Marketo...

Could we imagine a solution that would analyse the referrer, the traffic source and the behavior on the page and log a specific event through the munchkin API ?

-Greg

[SanfordWhiteman]

Even scrolling on a long page is a good sign, if only we could detect it in Marketo...

We could detect scrolling on the browser side and use that as another type of human confirmation.

Could we imagine a solution that would analyse the referrer, the traffic source and the behavior on the page and log a specific event through the munchkin API ?

No need to analyze that other data, you just need to wait for an interaction (human-driven event), which could be a keypress, click, form submission, or (now that you've suggested it) a scroll.

At the point that you capture such an event, you can reissue the Clicked Email activity (exactly as usual, with the email asset and clicked link) to Marketo in such a way as to make it distinct from other such events, i.e.

But the remaining gap is the pageview alone, if there's no interaction and it just sits there.

[Grégoire_Miche2]

Hi Sanford,

You are puzzling me here

How do you reissue the clicked email activity ? The 3 things I know that can be done with the munchkin API are visitWebPage, clickLink and associateLead.

-Greg

[SanfordWhiteman]

Wait and see...

[Nicholas_Manojl]

That's good but I guess it doesn't suit all use-cases of how people use Clicked Link.

For example...

Click the number in this email that represents your opinion of us out of ten.

Click the button to request a call from sales.

Etc.

But I do agree that using human interaction would be a cool step in the overall plan to register click activity. I also like the idea of not even measuring clicks that don't have any sort of dwell time for links to content.. even when the decision to click was made purposely. (Ie, clicked, glanced, closed).