Facebook tracking Parameters

[Recho]

HI All,

We are trying to pass facebook (Lead gen form) tracking dynamic parameters to Marketo.  we are using utm_campaign ={{adset.name}} since we need to pass adset name as campaign value and we have mapped "utm_campaign" field with marketo field in facebook lead gen integration from launchpoint but this value is not resolving and facebook is sending campaign name as "{{adset.name}}" in Marketo.

Within activity log of facebook form fillout adset value is being passed but it is only available as read only data and cannot be assigned to a field.

Regards

Recho

[SanfordWhiteman]

This wouldn't seem to have anything to with Marketo or the Facebook integration per se, since the dynamic parameters are supposed to be subbed in by the ad network before the page is loaded – if not, something is wrong in the FB setup.

[Recho]

Thank you for your response @SanfordWhiteman, seems like Facebook Lead Ads do not automatically replace dynamic parameters  before sending the data to Marketo. 

[SanfordWhiteman]

Surprising/unsurprising but that does explain it!