Facebook tracking Parameters

Recho
Level 3

Facebook tracking Parameters

HI All,

 

We are trying to pass facebook (Lead gen form) tracking dynamic parameters to Marketo.  we are using utm_campaign ={{adset.name}} since we need to pass adset name as campaign value and we have mapped "utm_campaign" field with marketo field in facebook lead gen integration from launchpoint but this value is not resolving and facebook is sending campaign name as "{{adset.name}}" in Marketo.

 

Within activity log of facebook form fillout adset value is being passed but it is only available as read only data and cannot be assigned to a field.

 

Regards

Recho