Facebook Lead Ad not capturing Leads

[Anonymous]

Hello helpful community,

I have a call into Customer Support about this but have come up empty so far.  We are using a Facebook Lead Ad with the new trigger rolled out in March with the new release.  I've followed the set up instructions here:  Set Up Facebook Lead Ads - Marketo Docs - Product Docs   and the campaign instructions here: Use Lead Ads Filters and Triggers in a Smart Campaign - Marketo Docs - Product Docs.

We launched a small ad as a trial, and have received a couple of Leads, but Marketo did not pick them up.  When setting up the campaign I wanted to use the logic Facebook Lead Ad Form Is and the name of the form, which looks like it should populate as a drop down list, but nothing populated.  I changed it to Contains, but no luck.

Since Customer Support has yet to find a solution, I just wanted to see if anyone else had encountered the same, and how you resolved the issue.

Thanks!

[John_Westley]

With a targeted FB Custom Audience of about 350,000 people we have been getting new leads in the system for about $1.75. The offer is free video training and weekly emails.

[Aida_Kamber]

We were going through our FB reporting of lead ad form and realized that many leads are not showing up in Marketo. FB lead export list of leads is much larger that the number of leads in Marketo. I have put a ticket in with Marketo to see what the problem may be but it looks like the API connection is not working as well as I had hoped.

They are all filling out the same form so it's strange that some are coming through and other are not.

[Anonymous]

After several weeks of working with the service desk unfortunately we cannot figure out the program.  Initially they thought it was something with my Facebook permission and/or how the form was set up, but we ran another ad and I created everything in Facebook, and it still didn't work.  We don't have another ad running currently, but will keep trying with a new launch next week.

[Anonymous]

We had an issue with the lead ads not being transferred correctly to our partitioned Marketo instance, but it was because of two things:

1. Our Marketo fields did not match the lead ad fields (these have to match exactly for it to work).

2. Our complex routing rules were preventing the lead from reaching the correct partition.

Not sure if these could be your issues as well but I figured I'd add them to this thread in case others might be troubleshooting.

[Diana_Watts3]

We seem to be having the same issue here Kristen - we run lead ads for a number of clients and all of a sudden we can't get it to work for one, and it does seem odd. We did have some issues a couple of days ago with the regression of a bug in one of Marketo's servers which affected lead ad campaigns for one client, but that has been resolved. I wonder whether there's something going on with updates they're currently doing?

[Anonymous]

I'll keep you posted if they figure something out.  I know there was a bug with set up that wouldn't allow me to check 'enable lead capture' when setting it up through Launchpoint.  I'm not sure if this is an extension of that issue or not.  Hopefully they can help me figure it out.