Also note that, with Marketo's Email Delivery Power Pack there is a limit to how many emails you can run through it every month. I think the cost goes up with additional emails, so you may want to ask your account manager for that break down and make sure it meets your needs. But we used it at a previous company and liked it. It was fairly easy to use once you have it all set up (set up was easy too!).
Chris Saporito - isn't the Marketo Email Delivery Power Pack powered by Litmus? I think I remember hearing that. Either way, I'll provide another recommendation for the Marketo tool.
"White-label" is a term used to indicate a third-party solution/service being used and branded by another company, making it look like their own. Revenue Cycle Explorer (RCE) is another example. The underlying platform is owned/supported by a third-party. Marketo brands it as a feature that's part of the overall platform (as an add-on). Which is one of the downsides - in that Marketo has to rely on the third-party to continuously enhance/evolve the product. And in the case of RCE, it's been pretty much stagnant.
Hi Dan, the Marketo Email Deliverability PowerPack is around the range of $3800/year and I see that Email on Acid (Basic Package) is only $49/mth, so less than $600/year... that is a big difference in price from the Marketo Email Deliverability PowerPack. Have you used both and do you have a preference over one?
Hi Leanne - we never used Marketo's solution, so it would be difficult for me to provide a comparison. I suspect that they offer a bit more on the deliverability side. If it's email preview (and some testing) that you're really focused on, you can beat EoA.
Marketo offers an Email Delivery Power Pack that does a great job for email previewing/rendering as well as inbox placement. You can test your email across many ESPs and devices. This also will give you recommendations to optimize the email and populates the updated HTML for you to drop into your email.
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