Does anyone know if Marketo has released new email performance benchmarks since 2013? The latest industry benchmarks I have on email performance is from a report from 2013 (https://www.marketo.com/webinars/email-marketing-benchmark-results/) and I'm hoping to find more current data. I thought they were going to release new benchmarks in 2017.
I don't think they've launched it yet, however, they launched a similar type of report in 2017. It's more about MAP benchmarks but may be its useful as well for you: 2017 Marketing Benchmark Report: North America
Hope this helps you!
If you do a search, several ESPs and ReturnPath also release data from their surveys and data sets. Haven't seen a Marketo Benchmark in awhile.
Josh is right, I get most of my email performance benchmarks from the below reports (MailChimp, SmartInsights, ReturnPath):
Hi Jamie, the Litmus blog and Litmus Labs also have pretty great resources.