Email Performance Benchmarks

[Jamie_Hunter]

Hi all,

Does anyone know if Marketo has released new email performance benchmarks since 2013? The latest industry benchmarks I have on email performance is from a report from 2013 (https://www.marketo.com/webinars/email-marketing-benchmark-results/) and I'm hoping to find more current data. I thought they were going to release new benchmarks in 2017.

Thanks!

Jamie

[Anonymous]

Hi Jamie,

I don't think they've launched it yet, however, they launched a similar type of report in 2017. It's more about MAP benchmarks but may be its useful as well for you: 2017 Marketing Benchmark Report: North America

Hope this helps you!

[Josh_Hill13]

If you do a search, several ESPs and ReturnPath also release data from their surveys and data sets. Haven't seen a Marketo Benchmark in awhile.

[Anonymous]

Hi Jamie,

Josh is right, I get most of my email performance benchmarks from the below reports (MailChimp, SmartInsights, ReturnPath):

https://mailchimp.com/resources/research/email-marketing-benchmarks/https://mailchimp.com/resources/research/email-marketing-benchmarks/

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-e...

https://digital.returnpath.com/wp-content/uploads/main/2017/08/08104850/2017-Deliverability-Benchmar...

Thanks!

[Jasmine_Kyles]

Hi Jamie, the Litmus blog and Litmus Labs also have pretty great resources.