dynamic URL query strings

[Anonymous]

hi,

anyone know a way to add query string dynamically to emails? 

The problem I'm facing is that our marketers want to add site catalyst tracking to URLs in an email, and want a different variable for each email iteration... like var=email1campaignSomething, and so on. 

I thought of tokens, but then I still need unique tokens on each email... 

Any thoughts.
 

[Anonymous]

Hi Marc,

It is not very clear from your question about where you want to get these 'dynamic' values. Are these querystring parameters usame for all links in an email, or each link in an email will need its own dynamic value?

Or do you mean 'each email iteration' for new approved version of the same email?

It seems the program level tokens do not work for you as you said. Does using lead field token help?

Rajesh

 

[Anonymous]

Hi! 

Sorry for not being clear... let me clear things up

so say I have a campaign ABC, with an email stream, Emails 1 through 4... 

I would links in the email 1 to be like www.google.com?trackingVar=ABC_email1 for all the links in that email, but then email 2 gets www.google.com?trackingVar=ABC_email2,

My variables don't depend on lead data... its more campaign specific data...  

thanks 

[Anonymous]

How about defining program level tokens one for each email?
My.TrackingVar1 to use in email 1
My.TrackingVar2 to use in email 2
My.TrackingVar3 to use in email 3

and so on?

Rajesh

 

[Josh_Hill13]

You can do that or run the URLs through concatenation in excel, then paste them in.
 

There aren't really any good dynamic options for this in Marketo.