dynamic email template possible for an editor to use for marketing activities?

[Christine_LeBla]

Hi,

I am using one of the email templates in the design studio and re-fashioning, re-branding.
How can I get it so that an admin who creates an email within Marketing Activities & injects the content into the email template can have the ability to turn off/on or hide/show the content sections? The content variables on the right side of the screen for:
Preheader
Header
Hero
PhotoL
So on & so forth...
Footer

To have that top-level content management system when plugging in the content for the email instead of having everything in there and they manually have to carefully delete all sections they do not need.

Please advise how I can do that without affecting or damaging the base template in the design studio as the admin changes out content from campaign to campaign when utilizing that base template.

Thank you.

[SanfordWhiteman · Accepted solution]

This is only truly possible with Velocity.

You think it would be possible to use amktoBoolean variable to “hide” a module, but you can only comment out a module that way. And you don’t want to do that because the overall length of the email will be bloated beyond, for example, Gmail’s upper limits, regardless of what the end user sees.

With Velocity you can completely omit module content from the final email, not just comment it out. Of course, you’d need to be/have a Velocity-fluent developer.

[Christine_LeBla]

Thank you. Very good to know.
Since Marketers are often the key people completing the content for these templates, one would think Marketo could improve that management flow for them. - It's a little risky having a non-technical person manually remove content blocks they won't need every time for a newsletter.

Thank you for the quick response.

[SanfordWhiteman]

To be clear, I’m saying you can create a template that works exactly like this, where each module has its own show/hide control that determines whether the module is output at all once it’s in the email asset.

But your email developer needs to know how to use Velocity to build that template.

[Jo_Pitts1]

@Christine_LeBla , It sounds like you are getting mixed up between coding a template, creating a standard/base email from that template, and then creating a specific email from that standard/base email.

Isn't the intent that a marketer can drag the modules they want into an email and, once approved, send that email?

Can you clarify the use case a little further.

I'm asking as I build very advanced templates for a range of clients around the world, and am a little bewildered by your concerns.

Cheers

Jo