Dynamic content - Non Marketo landing pages

[Recho]

Hi All,

Curious to know is there a way to personalize the website (wordpress) block based on lead stage in Marketo. +

For instance show a different CTA to MQL leads than SQL leads.

Regards

[SanfordWhiteman · Accepted solution]

Yes. You can leverage my custom Pre-Fill JS solution (search past posts for links) to manipulate any content you want on non-Marketo pages. They just need to share a domain suffix with a Marketo LP domain, i.e. www.example.com  and pages.example.com share example.com.

[Jo_Pitts1]

@Recho and @SanfordWhiteman ,

and FWIW - I have done exactly that.  Load a hidden Marketo form onto the website, prefill it, and use the contents to control what the CMS pulls.

The client was blown away.

Cheers

Jo

[SanfordWhiteman · Accepted solution]

No need for a form even. You have the fields in JS either way.

[Jo_Pitts1]

True enough.  And thinking back, the dev shop may have ended up ditching the form in the end.  

Regardless, prefill is a great and free(thanks @SanfordWhiteman ) way of getting personalisation information into any website.  What you do with that info after that is pretty much limitless

[Darshil_Shah1 · Accepted solution]

@Recho, here's the link for your ready reference: https://blog.teknkl.com/pre-fill-any-site-any-form/

You can also explore the Web Personalization (RTP) module of Marketo to deliver personalized web experiences to your web visitors based on their marketing data (stage, persona, etc.). You'd need to deploy the RTP JS on your website and create the required web segments and campaigns for personalization. Worth mentioning that this module isn't included in the standard subscription bundle and needs to be purchased separately.