Hi All,
I was wondering if it is possible to create dynamic content based on the device the person is using to view your email? If so how would this work? Would you have to create a field to capture this data and segment on it?
Thanks!
In an email, or an LP?
Hi Sanford,
Mostly on emails but would be interesting to see it on LPs too.
Thanks.
Hi Macarena,
On email, you would you media queries to hide and show content based on the device. It would not work everywhere, though. Typically, only the most recent versions of Android devices support media queries. In any case, it will take a developper and Marketo Dynamic content would not help.
On LP, you can do this if you create a segmentation by device and rerender the page, passing the segmentation as a URL parameter. I'll let Sanford Whiteman provide more details, he is the true Guru on this
-Greg
Thanks!
You ware welcome.
It's important to note that on email:
An alternative would be to presuppose for each person what device they are using, based on previous email opens, and create a segmentation on this. There are various possibilities to do this. See Josh's article below.
-Greg
Maybe. I wrote a description of how to research this data.
Device and Client Counting Methods in Marketo - Marketing Rockstar Guides
you can segment landing pages by device in RTP and run specific campaigns for each...
Provided that you have the RTP / WP option