Dynamic content based on an individual?

[Holly_Jones1]

I'm trying to send an email to a set of customers and I want to include a personalized message to each one. So the main content is the same and then there is a message individual to each user, so essentially no two user gets the same message. Is this possible with dynamic content?

[SanfordWhiteman]

This is easily done with Velocity scripting.

It would only be possible with snippet-based content if you had fewer than 100 people and so could give each its own segment (i.e. do not even think about it!).

[Holly_Jones1]

Hi Sanford,

I only have 65 contacts so I could do it with each having their own segment I guess, but would be long!

How would I do it with Velocity Scripting?

[SanfordWhiteman]

Y'know, with 65 you have enough headroom that you might just go for it. Just document the eventual limit. Also note you can't do this with too many other sets of data, as you have a limited number of segmentations (100 segs per 'tation).

With Velocity you can have a long set of conditional snippets, even spread across multiple tokens: {{my.contactsA-M}}{{my.contactsN-Z}} (if a token doesn't match a lead, just don't generate any output from that token).

[Holly_Jones1]

Thanks! I think I'll go with dynamic content with the 65!