Dynamic Bar Code Per Open Email

[Dan_Stevens_]

Make sure the URL is formatted as follows: http(s)://{{lead.token}}. In other words, don’t include the protocol as part of the token value.

Or even more efficiently, http(s)://YOUR-MARKETO-CNAME.com/{{lead.token}}

[Nicholas_Manojl]

Yes! That's a very good point.

Dan mentions this because he knows that this is essential for making link tracking work correctly.

[Anonymous]

ok, the field has been set-up

What type of token do I choose?

And is this the correct way to link the image?

I'm still learning the system and haven't quite mastered the direction above. Thank you for your help!

[SanfordWhiteman · Accepted solution]

You don't want a Custom Object and you should delete that object pronto.

Tom, Nicho, et al. are talking about a custom Person/Lead String field. Not a CO, that's way beyond this task.

In fairness, though, part of the exchange above is off-topic and understandably confused you.

After you create a String field (in Admin » Field Management) it's available as {{lead.Whatever Field Name}} in emails.

You would set that {{lead.Whatever Field Name}} as the src of an <img> tag. Not the href of an <a> tag -- that would make it the destination of a link click, when what you want is to pull the image into the email.

It's true that if you include the protocol inside a token value (as opposed to outside) and then use the token as an href, the link won't be tracked. But that's different matter, really.

[Anonymous]

Thank you for your help! I have finally worked it out and it pulls in the image. Whew!