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Drop down titles within email template variables

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Josh_Pickles
Level 7 - Community Advisor

Drop down titles within email template variables

Our email template uses a number of drop down menus - which are super helpful - however, a HEX code doesn't really mean much to a number of users. I haven't really spotted anything that allows me to have a displayed value (e.g. Orange) that, when selected, applies the relevant stored variable when selected (e.g. #F3632D).

So, my question is - is it possible to set up display/store picklist values within the variables section on a module, and if so, how can it be done?

Screen Shot 2019-09-09 at 10.17.52 AM.png

1 ACCEPTED SOLUTION

Accepted Solutions
Dave_Roberts
Level 10

Re: Drop down titles within email template variables

Hey Josh,

I think there's an "idea" going for this already somewhere, I remember it coming up a few times after they released EM 2.0 a while back. 

As Jay pointed out, you could use "words" (as classes) instead of the hex-value, but that really limits the functionality of your template b/c there are some email clients that won't respect classes written into your <style> element -- so this'll lead to some emails coming thru with default colors (they'll probably inherit the colors from their parent element). 

One thing that we setup to kinda of work around this is a "color palette" module that you can drag into the template as a reference while you're building and then remove it once you're ready to ship your email. This helps to visually match the hex-codes with the colors so it's a little easier to get familiar with them. Here's an example of one of those modules from a recent project:

pastedImage_1.png

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12 REPLIES 12
Jay_Jiang
Level 10

Re: Drop down titles within email template variables

One idea is to use the picklist for classes instead of the inline colours, obviously you might run into compatibility issues.

<html>
<head>
<meta class="mktoList" id="bgColour" mktoName="Colour for Background" default="White" values="White,Grey,Blue" mktoModuleScope="true"/>
<style>
.White { background-color:#ffffff; }
.Grey { background-color:#f6f5f4; }
.Blue { background-color:#007acd; }
</style>

</head>
<body class="${bgColour}">
</body>
</html>
Dave_Roberts
Level 10

Re: Drop down titles within email template variables

Hey Josh,

I think there's an "idea" going for this already somewhere, I remember it coming up a few times after they released EM 2.0 a while back. 

As Jay pointed out, you could use "words" (as classes) instead of the hex-value, but that really limits the functionality of your template b/c there are some email clients that won't respect classes written into your <style> element -- so this'll lead to some emails coming thru with default colors (they'll probably inherit the colors from their parent element). 

One thing that we setup to kinda of work around this is a "color palette" module that you can drag into the template as a reference while you're building and then remove it once you're ready to ship your email. This helps to visually match the hex-codes with the colors so it's a little easier to get familiar with them. Here's an example of one of those modules from a recent project:

pastedImage_1.png

View solution in original post

Josh_Pickles
Level 7 - Community Advisor

Re: Drop down titles within email template variables

Thanks for your insight Jay Jiang‌ and Dave Roberts‌. 

I think for now the template module palette is a good measure to make things a bit easier for our users. Thanks again!

SanfordWhiteman
Level 10 - Community Moderator

Re: Drop down titles within email template variables

Hey guys, there's a super-obscure way to actually mark up the dropdown in the way Josh was asking about. Though I think Dave's answer is more correct in terms of not-insane, I'll throw it up on the blog at some point.

Dave_Roberts
Level 10

Re: Drop down titles within email template variables

I'd love to see how this works Sanford, thanks for ear-marking this for the blog - I look forward to it!

Matthew_Allen
Level 1

Re: Drop down titles within email template variables

Sanford, I looked at your blog and didn't see anything about this, would be very interested to see how to do this.

SanfordWhiteman
Level 10 - Community Moderator

Re: Drop down titles within email template variables

Still hasn’t pubbed, too many other drafts in the way.

Jo_Pitts1
Level 9

Re: Drop down titles within email template variables

I'd love to see this as well.  I'm in exactly the same boat.

 

It would be great if Marketo supported the fairly common notion of a display value (blue) and a data value (the on brand hex code for your company's special shade of blue).

Jo_Pitts1
Level 9

Re: Drop down titles within email template variables

Josh,

I dreamed up a solution that is hacky but is pretty universal.

in my use case, I have created a global variable

<meta class="mktoList" id="ButtonStyle" mktoName="Button Style" default="/*Gold-Button*/ border-color:#A18458; background-color:#ffffff; color:#A18458; text-decoration:none;" values="/*Gold-Button*/ border-color:#A18458; background-color:#ffffff; color:#A18458; text-decoration:none;, /*Blue-Button*/ border-color:#2d3871; background-color:#2d3871; color:#ffffff; text-decoration:none;" mktoModuleScope="false"/>

The key here is to prefix the CSS stuff with a CSS comment which gives a human readable selector in the list box.

then as needed put in the variable swapout into your template code

<tr style="${ButtonStyle} line-height:23px; font-family:${TextFontFamily}; font-size: 15pt; mso-line-height-rule: exactly; ">

Because it is inline CSS it is pretty universal for compatibility.

Because it starts with the comment, Drop Down example

 

It is pretty user friendly.  So, not a perfect solution, but possibly as good as can be gotten right now?

 

Cheers

Jo