Double opt-in best practice

[Anonymous]

How best to implement double opt-in with Marketo?

I have in mind the following steps

1. Registration form submit
2. Profile created with marketing suspended (or field noting 'do not send')
3. Email Receipt to registrant with link for confirmation
4. If link not clicked in X days, expire the account i.e. delete or mark do not send
5. If link clicked before X days, remove marketing suspended and possibly log date

Possibly there is already a feature?

The above steps are missing a randomized number for confirmation e.g. random url for confirmation per user OR randomized registration number. How can I do this?

Thanks

[Anonymous]

Their Marketo cookie will serve as their "random registration number". Your steps outlined sound like the way most users are doing this now. There is no pre-existing feature in place.

[Josh_Hill13]

I agree with Jason. This is exactly how you would do this. 

You don't really need to expire them (unless that's something to do with your product) because if they never click the link, their flag will not be changed and thus they will never get email.

[Anonymous]

Hi guys,

I've been looking to implement double opt-in as well and was thinking about the same set up as described above.

I know how to put a hidden field in a form, but can't seem to figure out how to create a hidden field which gives the leads the Marketing Suspended status by default. I've tried to use the field 'Marketing Suspended' (field type hidden) with default value 'true', but this didn't work. 

What would be the best way to do this?

Thanks!