Does Marketo have Predictive Customer Mapping?

[Miki_Weiser]

I would like to create lead funnels by my customer behaviors. Ideally, if Marketo had an automated tool that already maps my contacts and leads by their behavior - that would be very useful and time efficient. Does anyone know if such a feature exists already?

Thanks!

[Rachel_Noble]

Hi Miki, can you provide some more detail on what you are trying to accomplish? Are you attempting to score leads based on behavior using insights from customer behavioral data, and then use this score to help determine lifecycle status?

[Josh_Hill13 · Accepted solution]

There is nothing automated. You must design and build a Lead Lifecycle, which the system can facilitate. There are a lot of threads on

Revenue Cycle Model

lead Lifecycles (LLC)

Revenue Cycle Explorer

How to Build a Lead Lifecycle - Marketing Rockstar Guides