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Re: Does Email Delivered mean in the Inbox?

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kcowell22
Level 2

Does Email Delivered mean in the Inbox?

If an email is delivered does that mean in the inbox, or could that also include spam/junk folders? Is there a way to tell it made it to a person's inbox?

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SanfordWhiteman
Level 10 - Community Moderator

Re: Does Email Delivered mean in the Inbox?

Email Delivered means one thing only: the recipient’s first-hop mailserver (MX) returned a success response when Marketo transmitted the email.

 

The MX may not even have any mailboxes on it — those are usually on a second hop. So Email Delivered can never directly correspond to what we call “inboxing.” In fact, it can’t even guarantee the email arrived in a visible folder at all, although of course it’s far more likely than if the email actually Bounced!

 

The Email Opened activity, when supported, means the email was in a visible folder, though that doesn’t mean the Inbox, it could be in Spam. However, not all mail clients support Email Opened for privacy reasons.

 

 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Does Email Delivered mean in the Inbox?

Email Delivered means one thing only: the recipient’s first-hop mailserver (MX) returned a success response when Marketo transmitted the email.

 

The MX may not even have any mailboxes on it — those are usually on a second hop. So Email Delivered can never directly correspond to what we call “inboxing.” In fact, it can’t even guarantee the email arrived in a visible folder at all, although of course it’s far more likely than if the email actually Bounced!

 

The Email Opened activity, when supported, means the email was in a visible folder, though that doesn’t mean the Inbox, it could be in Spam. However, not all mail clients support Email Opened for privacy reasons.

 

 

tusharwagh1
Level 2

Re: Does Email Delivered mean in the Inbox?

The status 'email delivered' will be received once we send out an email, and it hits the person's mailbox. It might not necessarily land in the inbox; it could end up in spam or junk folders. To ensure that our emails hit the inbox, we should focus on recipient engagement, such as opens and clicks.

SanfordWhiteman
Level 10 - Community Moderator

Re: Does Email Delivered mean in the Inbox?

This is false. Email Delivered has nothing to do with end user mailboxes. Please see my answer and vet your responses for technical accuracy before posting.