I attended the Content-AI webinar this afternoon. Unfortunately, they ended the call 40 minutes early and skipped right over the questions I had posted in the chat window. JD Nelson - maybe you can help answer:
- Aside from some enhanced analytics, how does Content-AI compare to the former "Predictive Content" offering?
- From what I understand, "conversions" apply to content that is engaged with when filling out a gated content form. Are we able to attribute engagement with non-gated content - like a direct click on a PDF link - as a conversion?
- They mentioned how you can tag your content appropriately so that it appears for specific segments (like specific industry content). Yet, i cannot find anywhere in the interface on where you can include additional tagging beyond the content type - am I missing something? In other words, where do I tag a piece of content as "Banking"-related? This is all I see:
ContentAI is to Predictive what Person was to Lead -- they are the same thing, just new name. AI-bandwagon?
In Content-AI Analytics, Conversions do not include un-gated content -- I believe this is the only panel of that page that un-gated content is not a part of.
You can tag your content most appropriately in an email. When you "enable [an image] contentAI" the popup let's you pick style/design and category -- this is where you would narrow down your categories:
If you can see, below the picklist, it also shows how many pieces of content are eligible for that combination of categories. For instance, if you have, and picked, "blog post" and "innovation" and "healthcare" it would then show how many you have (so you can narrow down or expand as needed) -- remember you always need ~10 pieces of content eligible for ContentAI to work best.
The caveat, here, is when you do it on a website -- you don't really have that ability to segment (out of the box) to show the categories -- now that you have me thinking about it, I'm curious if you could segment a predictive section based on a web-campaign to insert the code -- that could be VERY interesting!
Thanks JD!
ContentAI is to Predictive what Person was to Lead -- they are the same thing, just new name.
Except for some of the analytics, I believe. Earlier this month, we received this from our account exec (where I complained we were already paying in the six figures and now being "nickle and dimed". Our subscription ends in September):
You can tag your content most appropriately in an email. If you can see, below the picklist, it also shows how many pieces of content are eligible for that combination of categories. For instance, if you have, and picked, "blog post" and "innovation" and "healthcare" it would then show how many you have.
I still don't see where you can tag content (similar to tagging programs). For example, where do I tag a piece of content as "Healthcare"?
In Content-AI Analytics, Conversions do not include un-gated content
That's too bad. If it included ALL content, this would really give us (and Marketo) a better understanding of what content is resonating with specific users.
I still don't see where you can tag content (similar to tagging programs). For example, where do I tag a piece of content as "Healthcare"?
You can set your categories under Content Settings (click your name in the top right of the screen):
I too am confused by the note about getting Analytics for a limited time. I thought it was part of the product that we purchased when we added it to our renewal in August. And, in the webinar, the presenter specifically said Analytics was included with Content AI. I asked my Customer Success Manager about it, and she basically told me to attend them webinar. 
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