Do I need Revenue Model set up to track Google adword conversion?

[Anonymous]

Hi, I just installed Google Adword via Launchpoint and want to track conversion. However, we didn't use the Revenue Cycle Modeller when we started using Marketo (we only use campaigns to change the statuses). Is there away to do this without a Revenue Model?

Google AdWords Conversions in the Revenue Model with MCC - Marketo Docs - Product Docs

[Anonymous]

No, you need to have the revenue Model set up with the stages you want tracked by adwords

[Josh_Hill13]

What do you want to do exactly? RCM is not necessary to track "conversions" and this data isn't passed back to GA unless you want it to be.