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Difference in Email Performance Report and Stats of campaign

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yakshisharma
Level 2

Difference in Email Performance Report and Stats of campaign

Recently I checked Email Performance Report 12 hours after scheduling of a campaign. It was delivered to X no of persons. Then I checked the Stats Smart list in my campaigns for delivered people. There the no of people showing were 30 less than Email performance report. What could be the possible reason for difference in stats?

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uditmathur
Level 6

Re: Difference in Email Performance Report and Stats of campaign

Hi @yakshisharma ,

 

There are many threads referencing this issue you can go through this for a possible explanation. 

 

You can also reference this article for understanding. https://nation.marketo.com/t5/knowledgebase/smart-list-results-do-not-match-email-performance-report...

 

Hope this helps.

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2 REPLIES 2
uditmathur
Level 6

Re: Difference in Email Performance Report and Stats of campaign

Hi @yakshisharma ,

 

There are many threads referencing this issue you can go through this for a possible explanation. 

 

You can also reference this article for understanding. https://nation.marketo.com/t5/knowledgebase/smart-list-results-do-not-match-email-performance-report...

 

Hope this helps.

yakshisharma
Level 2

Re: Difference in Email Performance Report and Stats of campaign

@uditmathur - Thank you for the solution