I pulled a complete list of all leads in our database. I then pulled 5 separate reports using only a single filter - one for each region we segment by and one with region IS EMPTY. Adding these up I get a different number than the DB number I get when I click on All Leads. Same happens for marketable leads - I get a different number when I add together all 5 than the marketable lead # given by Marketo. What gives?
First, perhaps try the refresh button located at the bottom of the screen before you hit export.
Also, how far are you out? A few or a few hundred or a few thousand?
Yes, that will make a huge diff. The database is always shifting here.
Also, it sounds like your filters may be causing you issues, even though you tried to use Region IS EMPTY.
THOUSANDS! I opened a support ticket bc something isn't right. I will refresh a few times just in case too. Thanks!
When you say "regions you segment by", do you mean you have set up a Marketo Segmentation using these criteria, or just that you are segmenting your leads as a typical internal business rule?
If the former, I suspect you could take a quick peek at the Segmentation tab for a bit more info.