Is it possible to create a custom report that is based on all contacts and a number of specific segmented lists? I am looking to view all contacts in the database that fit certain criteria, such as the industry they are in. The closest I am seeing is altering the lead performance report, but is that based on "leads" only?
Hi Lindsay Meuse ,
Unlike Salesforce, Marketo doesn't differentiate between leads and contacts so that report should return your whole Marketo database. What are you using this groups for? One thing I've found helpful is to create segmentations: https://docs.marketo.com/display/public/DOCS/Create+a+Segmentation for different criterias I often market to or are interested in (eg. geography, persona, industry, etc). These also give you a great snapshot of how many leads in your database fit the criterias at a given time and you can use them to create dynamic content.
You can do one of two things as well: