I'm hoping you can help. Because images don't always show up in email clients, our creative team back end coded this CTA button:
Here is the code:
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="http://mrktoa.blueshieldca.com/rs/417-JXY-489/images/A50126_4-17.pdf" style="height: 56px; v-text-anchor: middle; width: 220px;" arcsize="63%" stroke="f" fillcolor="#00ae68">
<![endif]--><a href="http://mrktoa.blueshieldca.com/rs/417-JXY-489/images/A50126_4-17.pdf" style="background-color: #00ae68; border-radius: 35px; color: #ffffff; display: inline-block; font-family: Arial, sans-serif; font-size: 18px; line-height: 44px; text-align: center; text-decoration: none; width: 320px; -webkit-text-size-adjust: none;" target="_blank">Download details</a><br /><br /> <!--[if mso]>
I just ran a test and the tracking code is not being applied so Marrketo does not view this/report the link (to the PDF).
Do you have thoughts on how we can use CTA buttons like this in the email and still have Marketo report on the clicks/downloads?
Solved! Go to Solution.
I blogged about this exact issue: http://blog.teknkl.com/those-bulletproof-buttons-are-also-tracking-proof/
This one you can give me the "Correct" on.
Sanford thank you for sending that link. The good news is that the button now has the tracking code:
The Email Performance Report seems to be reflecting the clickers. However the Link Performance Report is not reflecting the clicks to that PDF in that CTA button.
But I set up a smart list and the report is reflecting the clicks.
So If I wanted to capture the clicks to the PDF that's embedded in that button, then I would have to run a smart list and updated the downloaded Email Link Performance report.
Obviously this creates a lot of extra work for me and is not efficient. Do you have any additional insight as to how I can have the clicks (to the target PDF) register in the Email Link Peformance Report automatically?
I'm viewing this page on my iPad, and don't even see a button.
Nevermind - I just realized that the link you provided is the destination URL after clicking the button.
Try Link [contains]. Also, please show the Activity Log for a lead that clicked the link. Will confirm the full logged URL.
I set up a smart list and the testers are showing up; their activity log is registering them as well as clicking the the link; the email performance report reflects that they clicked, but the Link Performance report is not reflecting the people that clicked (#). So it seems like something is up with the email link performance report not reflecting the links to that pdf. I'm really hoping I don't have to do manual reporting (via smart lists) so that the Link Performance report reflects the # of people that clicked that link. Thoughts?
I can't repro this.
Sent a copy of the tracked bulletproof button, and I see it in the ActLog for the lead:
And in an Email Link Performance report:
The issue is that the Email Link Performance Report is not reflecting the clicks to that PDF embedded in the button (but it will register the clicks to a PDF that is coded. That's the issue. Seems like this may need to be escalated to Marketo development team.
Hi Sanford - so did you actually set up an mock email and code for a bulletproof button - then did you send that email to yourself and you clicked the button - and did your action reflect in the Email Link Performance report (as well as your activity log)?