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Re: CTA button coding is not tracking the downloads - looking for input on this.

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Jamie_Barclay
Level 5

CTA button coding is not tracking the downloads - looking for input on this.

I'm hoping you can help.  Because images don't always show up in email clients, our creative team back end coded this CTA button:

pastedImage_0.png

Here is the code:

<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="http://mrktoa.blueshieldca.com/rs/417-JXY-489/images/A50126_4-17.pdf" style="height: 56px; v-text-anchor: middle; width: 220px;" arcsize="63%" stroke="f" fillcolor="#00ae68">

<w:anchorlock/>

    <center>

<![endif]--><a href="http://mrktoa.blueshieldca.com/rs/417-JXY-489/images/A50126_4-17.pdf" style="background-color: #00ae68; border-radius: 35px; color: #ffffff; display: inline-block; font-family: Arial, sans-serif; font-size: 18px; line-height: 44px; text-align: center; text-decoration: none; width: 320px; -webkit-text-size-adjust: none;" target="_blank">Download details</a><br /><br /> <!--[if mso]>

    </center>

  </v:roundrect>

I just ran a test and the tracking code is not being applied so Marrketo does not view this/report the link (to the PDF).

Do you have thoughts on how we can use CTA buttons like this in the email and still have Marketo report on the clicks/downloads?

Thank you.

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Accepted Solutions
Grégoire_Miche2
Level 10

Re: CTA button coding is not tracking the downloads - looking for input on this.

19 REPLIES 19
SanfordWhiteman
Level 10 - Community Moderator

Re: CTA button coding is not tracking the downloads - looking for input on this.

I blogged about​ this exact issue: http://blog.teknkl.com/those-bulletproof-buttons-are-also-tracking-proof/

This one you can give me the "Correct" on.

Jamie_Barclay
Level 5

Re: CTA button coding is not tracking the downloads - looking for input on this.

Sanford thank you for sending that link.  The good news is that the button now has the tracking code:
http://pages.blueshieldca.com/P000B0KJHX018h0G0axYdn1

The Email Performance Report seems to be reflecting the clickers.  However the Link Performance Report is not reflecting the clicks to that PDF in that CTA button.

But I set up a smart list and the report is reflecting the clicks.
pastedImage_2.png

So If I wanted to capture the clicks to the PDF that's embedded in that button, then I would have to run a smart list and updated the downloaded Email Link Performance report.

Obviously this creates a lot of extra work for me and is not efficient.  Do you have any additional insight as to how I can have the  clicks (to the target PDF) register in the Email Link Peformance Report automatically?

Thank you.

http://pages.blueshieldca.com/P000B0KJHX018h0G0axYdn1

Dan_Stevens_
Level 10 - Champion Alumni

Re: CTA button coding is not tracking the downloads - looking for input on this.

I'm viewing this page on my iPad, and don't even see a button.

Dan_Stevens_
Level 10 - Champion Alumni

Re: CTA button coding is not tracking the downloads - looking for input on this.

Nevermind - I just realized that the link you provided is the destination URL after clicking the button.

SanfordWhiteman
Level 10 - Community Moderator

Re: CTA button coding is not tracking the downloads - looking for input on this.

Try Link [contains]. Also, please show the Activity Log for a lead that clicked the link. Will confirm the full logged URL.

Jamie_Barclay
Level 5

Re: CTA button coding is not tracking the downloads - looking for input on this.

I set up a smart list and the testers are showing up; their activity log is registering them as well as clicking the the link; the email performance report reflects that they clicked, but the Link Performance report is not reflecting the people that clicked (#).  So it seems like something is up with the email link performance report not reflecting the links to that pdf. I'm really hoping I don't have to do manual reporting (via smart lists) so that the Link Performance report reflects the # of people that clicked that link.  Thoughts?

SanfordWhiteman
Level 10 - Community Moderator

Re: CTA button coding is not tracking the downloads - looking for input on this.

I can't repro this.

Sent a copy of the tracked bulletproof button, and I see it in the ActLog for the lead:

pastedImage_0.png

And in an Email Link Performance report:

pastedImage_1.png

Jamie_Barclay
Level 5

Re: CTA button coding is not tracking the downloads - looking for input on this.

The issue is that the Email Link Performance Report is not reflecting the clicks to that PDF embedded in the button (but it will register the clicks to a PDF that is coded.  That's the issue.  Seems like this may need to be escalated to Marketo development team.

Jamie_Barclay
Level 5

Re: CTA button coding is not tracking the downloads - looking for input on this.

Hi Sanford - so did you actually set up an mock email and code for a bulletproof button - then did you send that email to yourself and you clicked the button - and did your action reflect in the Email Link Performance report (as well as your activity log)?