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Clicked Link and Visited webpage fields grabbing??

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aarrie
Level 1

Hi all! Hoping you can help...

 

I am building smart lists that target specific audiences based on behavior. 

 

I have been using Clicked Link in Email - contains- "keywords" (performance, engagement, etc) and the same for the "visited webpage" field. I am getting data, but I am unclear as to the sourcing.

 

I am not using specific links, only key words...where/what is this grabbing or scanning from??

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SanfordWhiteman
Level 10 - Community Moderator

You’re just searching the links themselves. For Visits Web Page this doesn’t include the query string, for Clicks Link in Email it does.

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SanfordWhiteman
Level 10 - Community Moderator

You’re just searching the links themselves. For Visits Web Page this doesn’t include the query string, for Clicks Link in Email it does.

aarrie
Level 1

Thank you @SanfordWhiteman! I've been using "contains" and key words themselves, and both fields (clicked link and visited web page) are pulling in contacts - does your explanation mean that the clicked link in email is not pulling in the correct contacts, or pulling in random contacts?

SanfordWhiteman
Level 10 - Community Moderator

Nothing’s random about it... it’s searching the URLs for matches.