Click to Open Ratio

Anonymous
Not applicable

Click to Open Ratio

Wondering if it's possible to change the click to open ratio to a real number instead of a percentage. Is this kind of customization only allowed in RCA? It's based on a Director's preference so i'm just trying to find out if it can be automated or if i just need to track it manually myself.
2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Click to Open Ratio

Do you mean that you want the total Clicks and the total Opens? Those columns already exist.

A ratio is always a %
Anonymous
Not applicable

Re: Click to Open Ratio

i know the columns that already exist and i also know that a ratio is always a percentage.

I'm trying to see if there's a way to populate that percentage as a number from the total clicks column. I'm assuming there's not because this would already be a standard column in Marketo but i thought i would try and ask. I already do this myself manually in an excel spreadsheet.