We're interested in adding a chat solution to our website that can take advantage of Marketo data - for instance using inferred location of a site visitor to present the chat pop-up to the salesperson assigned to the geo-location of the lead. Or possibly using lead score to control how the chat behaves.
This sounds a cool functionality. Previously, I created a similar website chat functionality with data from another marketing automation system (MarketFirst). I'd love to understand your specific needs to propose a solution architecture.
Please direct message me if I can be useful.
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Marketo's Launchpoint site lists a lot of partners who have built custom integrations with Marketo and there are some chat services listed. The main site is Marketo LaunchPoint and you can just search for "Chat" in the search box. When I did, I came up with these partners: