Great tips! I’ve always made it a priority to update the plain text view of the email, but I haven’t thought to edit the preheader of the email. I will have to start implementing that as part of our email execution process. Any tips for what to include in the preheader? Thanks!
Don't forget the fundamentals! No matter how complex your marketing efforts become, if you neglect the basics you could be missing your easy wins and the little pieces that are the building blocks for long-term success.
I often find them to be neglected or forgotten. And even people who were taught to make the changes don't necessarily know why or what it means in the inbox!
Some great fundamentals here that are often missed! Always surprised at how many people don't check/change the auto-generated text version (note this can be risky as it won't necessarily pull through your whole email correctly - especially if you're using variables to populate some sections).
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