Capture and store utm tags for ananomous leads

[Andrew_Sielen1]

We would like to be able to track the refferal source of the first visit someone comes to our site, even if they don't fill out a form. 

I know that Marketo currently tracks "Original Referrer" but is there a way to include other information? Such as associating any utm tags with the lead without them filling out a form. 

[Josh_Hill13]

You will need to create a cookie and jquery to assist munchkin code in doing this. See developer.marketo.com for details.

[Andrew_Sielen1]

The developer page doesn't really talk about how to do custom cookies and track additional info about leads. Do you know of any examples that have done this? 

I have no problem writing the javascript to pull the nessesary information that I want to track, I am just not sure how to store data on an anonymous lead. 

[Andrew_Sielen1 · Accepted solution]

If anyone is curious, I was able to solve this by capturing the Google cookie, _utmz, in a hidden field and then parsing it in Salesforce. It is also possible to capture and parse it in javascript and then assign each value to a hidden field.

[Edward_Unthank_]

Hey Andrew, is that with the new version of Google Analytics JS (Universal Analytics) or the old code for GA?

[Andrew_Sielen1]

This is unfortunately with the old code.