Andrew_Sielen1

Curious about the implementation of the Marketo Sync. We have some triggers in SFDC on leads and contacts that we don't want to run on schedule batch cleanup jobs but we do want to run on regular Marketo Syncs. There are 3 main types of sync if I understand correctly: - Normal on update sync (every 5 minutes) - One off force syncs - Batch syncs on Campaign Member (Am I missing anything?) There are a couple types of Marketo syncs so I am curious for each type, would they register with system.isBatch() in APEX? Are some of them scheduled? Would it register as system.isScheduled()? Ideally I can find some sort of logic in Apex to include Marketo syncs but exclude scheduled batch apex.  ... View more

Apply Here​ Overview Blend is looking for a Marketing Operations Analyst who can own programs infrastructure and managing the systems required to support the field marketing and demand generation teams. The ideal hire will utilize Marketo and Salesforce to its fullest potential, employing any and all features available in support of inbound and outbound full-funnel marketing activities. This will also include using your strong analytical skills and experience to help with marketing performance reporting and analysis. We are looking for someone that has an eye for finding inefficient systems and the drive to improve them. You are also able to work independently and across multi-disciplined teams, especially in a fast-paced, regularly evolving startup environment. Responsibilities Develop and execute Marketo email campaigns end-to-end from target identification to post-campaign reporting Test and optimize to improve open rates, CTR, conversion and other relevant KPIs Build the architecture for multi-touch nurture programs for audiences across the customer lifecycle Own setup, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring, and lead routing Assist with ongoing database operations efforts including documentation, segmentation, and list management Be a system super-user, driving data hygiene improvements and best practices Work closely with the embedded Business Operations team to review demand generation and field marketing program requirements and identify and consult on areas requiring process improvement Assist in the ideation, creation, and optimization of SFDC marketing team reports and dashboards Requirements Minimum 2+ years of experience in Marketing Operations Experience with MAP (Marketo), CRM (Salesforce) and related full stack marketing applications Familiarity with HTML and CSS Proven project management experience Preferred Familiarity With Multi-touch attribution models Python (Jupyter notebook/Pandas) Tableau / SQL ZoomInfo or similar data enrichment platforms Adwords and LinkedIn campaign backend admin Outreach or similar sales enablement platforms Engagio or similar ABM platform ... View more

Is it possible to report on/log the user that requests a campaign using sales insights? Or restrict campaigns to only certain users/profiles in sfdc (without restricting the whole sales insights module). ... View more

ScribbleLive helps businesses drive results through content and technology. Our content marketing platform brings together data, creativity and effectiveness, enabling businesses to deliver predictable results. We are looking for a data-driven marketing operations specialist to build and manage the operational side of our marketing campaigns. This role is ideal for someone with some experience looking to start or grow their career in marketing operations and demand gen. What you’ll do day-to-day: Monitor and maintain Marketing Automation (Marketo), reporting, and data analytics, supporting the objectives of Marketing and Sales departments. Work with the demand gen team to help them operationalize and report on marketing campaigns between Marketo and Salesforce Work with content team to help provide insights into content performance Work with sales operations to improve lead flow practices in salesforce Report on standard Marketing metrics relating to Marketing costs, revenue and acquisition by campaign Drive email marketing strategy and execution of campaigns and help build out email automation Live and breathe data and workflows. Build and maintain lead routing, scoring, attribution and assignment rules. Build reports and dashboards to measure funnel and campaign performance. What is needed to be successful: 1+ years of technical marketing experience 1+ years running email marketing campaigns 1+ years of experience editing and creating html landing pages and emails Salesforce and Marketo experience preferred A creative, problem solving focused mindset. Hands-on, get-it-done attitude. We are a start-up and we are looking for someone who is not afraid to roll-up their sleeves and get things done. Understanding of modern marketing. You have a strong knowledge of marketing automation and email marketing best practices. Excellent communication skills. Proven ability to work collaboratively in a fast-paced, team environment. Why you want this job: Impact to business. This is a high profile role and your job is key to our success. Enormous potential for success and growth. You have great support, mentorship and a great team to help you build and execute The team we’re building. We have a great team that works hard and has a lot of fun along the way.  We will continue to pack the office with passionate, exceptionally talented people that believe in our vision and embody our values. Apply Here: Careers & Culture - ScribbleLive - Your Content Marketing Software ... View more

I am not sure if this was suggested before or if it already exists. While rebuilding a Marketo instance, one thing I have found that would be extremely handy is a way to store a list of values to then later use for smart list filters. For example, let’s say I want to create a smart list of all leads that did not have a certain lead source.  I would create a filter with ‘lead source’ is not... and then a list of sources.  It would be great if I could store that list for later use in other filters. That way if I have multiple programs or smart lists that are related to the same thing, they could also use the same centralized list. This would be easier to maintain if something changes. This could possibly a list object which I can then reference to see what programs/smart lists use the filter, so you could make changes without fear of missing something.    ... View more