Can I provide a serialized coupon via an email upon completion of a form?

[Joy_Missey]

We have a promotion coming up where we want to capture new customer data. When the customer fills out a form we want to send them an email with a serialized coupon that we have in a table (database). These numbers have to be unique or we would just write a single number into the email. Is this possible in Marketo?

[SanfordWhiteman · Accepted solution]

If the database is web-accessible, then you can pull a coupon code off a stack using a webhook (the database maintains a pointer/index to the next code so it knows to go down the list).

If you only have a raw text file/CSV, you can still have a webhook pull a code and maintain the next index internally.

I also expounded at length on the possibilities of doing this without a prefab list of codes in this blog post​.

[Joy_Missey]

Thank you Sanford! This is extremely helpful. We will look into a webhook as the list is provided to us from another system.

[SanfordWhiteman]

Great, if you could mark my answer as correct for the future...

[Anonymous]

Hi Joy,

If you have these promo codes generated by some system other than Marketo, you can write a web hook yourself. Or use a service like Bright hooks.

check out

https://www.linkedin.com/pulse/generate-unique-promo-code-each-member-marketo-campaign-mba/

Rajesh