Re: Can I integrate a lead on App and Browser?

Anonymous
Not applicable

Can I integrate a lead on App and Browser?

Hi all

I am trying to this.

- The lead installed the app. He/her is known lead.

- The app has internal web browser. for example,iOS UIWebView.

App

IMG_0607.jpg

- Usually the lead uses both an app and standard browser(safari) in his/her smartphone.

- In the app contents(HTML), if the lead click a hyper link, next contents is shown on the standard browser.

App to Safari

IMG_0608.jpg

I have a problem with lead ID.

these two browser have own cookie separately.

And marketo create two leads.

I want to marge to one.

Of cause i know if the lead can fill out email in app and safari, marketo will merge two to one.

Does someone have an idea?

Tags (3)
5 REPLIES 5
SanfordWhiteman
Level 10 - Community Moderator

Re: Can I integrate a lead on App and Browser?

Sure.

If you control the exit links, then append the _mkto_trk cookie to the URL.

Then in the browser, read out the _mkto_trk param before you do

    Munchkin.init({ visitorToken: _mkto_trk_cookie_value_here });

Anonymous
Not applicable

Re: Can I integrate a lead on App and Browser?

Sanford Whiteman

Thank you for advice.

i tried two scenarios.

Scenario #1

1. The lead install the app his/her iPhone.

2. Run the app. Contents is shown in app. Marketo creates Lead #1.

3. Tap the link. Open on Safari.

4. The lead visit contents on Safari. Lead #1's activities are logged in Lead DB.

Scenario #2

0. The lead visit contents on Safari. Marketo creates Lead #1.

1. The lead install the app his/her iPhone.

2. Run the app. Contents is shown in app. Marketo creates Lead #2.

3. Tap the link in the app. Open on Safari.

4. The lead visit contents on Safari.

Scenario #1 works fine.

In Scenario #2, _mkto_trk wasn't override by Munchkin.init({ visitorToken: _mkto_trk_cookie_value_here });.

SanfordWhiteman
Level 10 - Community Moderator

Re: Can I integrate a lead on App and Browser?

Well, you need to have control over the exit links in both directions.  It makes sense that an "organic" installation of the app wouldn't have anything to go on. 

If you can't pass anything into the app setup (including sending them a "license key" that happens to be their _mkto_trk value) then I can't see how this could be achieved, since the app is firewalled from Mobile Safari if someone does a manual install.

Anonymous
Not applicable

Re: Can I integrate a lead on App and Browser?

I came up with an another idea.

The app knows an email address because it's user ID.

So I created auto-submit form and changed the app to visit the form after login.

- the lead install app -> login -> auto-submit -> 1st contents(.html) on internal webView.

- Marketo sends ad mails.

- The lead reads on Mail app and clicks -> Contents are shown on Safari.

- Marketo merges two cookies to one lead.

SanfordWhiteman
Level 10 - Community Moderator

Re: Can I integrate a lead on App and Browser?

Ah!  If you know an email address at the point of install, that gives you more options.