Hi Marketo friends,
I need to create a report which shows all the people who have interacted with our emails over the past six months. I need to show the specific people with the most engagement (most opens, clicks, forwards) and the specific emails which they interacted with.
Our Marketo subscription does not include Revenue Explorer so I cannot create an Email Analysis Report. I read online that would be the easiest way to create report like this.
Is there any way to create this type of report without Revenue Explorer?
Any advice would be much appreciated!
Solved! Go to Solution.
In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement data polluting that list by including a score decay for people who have gone inactive.
@Katja_Keesom Thanks for the suggestion!
How do we add the behavioural score and score decay fields?
@Balkar_Singh makes a good point. Lead scoring does in essence not work retrospectively and would require some preparation work to set up correctly. So for a quick fix I would go with his solution.
How lead scoring works is:
As you can see, not something to do overnight. You can find a lot more detailed information in this guide: https://www.marketo.com/definitive-guides/lead-scoring/
@Balkar_Singh Thanks for the suggestion!
A Smart List will definitely show us who opened our emails in the past 6 months, but can it show us who had the most engagement (most opens, clicks, forwards) over the past 6 months?
You could retrospectively score for behavior and sort, but requires a scoring model/implementation and is a bit time consuming. If you want the visualization, you may want to use an external system, which fetches data from Marketo Leads and their activities. PowerBI is one example, where this could be possible.