Can a Channel apply to more than one Program Type?

[Leanne_Persang]

I'd like some of my channels to apply to more than one program type. For example, the following channel belongs to the Default program. What if I want this to apply to the Email program as well? How do I add another program type to a channel? The "Applies to:" field is not editable.

I thought I would create another channel named the same and apply it to the Email program, but there cannot be the same channel name more than once.

Please advise, thanks!

[Anonymous]

No mention of it in the docs: Create a Program Channel - Marketo Docs - Product Docs , so I would not get your hopes up.

[Josh_Hill13]

Yes you can have one unique name for Channel Type.

if you need another Email program type, name it something else.

[Leanne_Persang]

Thanks, so if we have Email-type channels already created as Default program types... it would be best to hide those and create new Email-type channels under the correct program type (i.e., Email)? Note: the issue is once users create an email campaign under a Default program type, A/B testing is not an easy task (have to do a workaround).

[Jessica_Kao3]

I typically have two Email Channels named slightly differently. 

Email Blast - (This is for the default type)

Email Test - (This is for the email type)

"the issue is once users create an email campaign under a Default program type, A/B testing is not an easy task (have to do a workaround)."

Depending on what you want to do, I pick Email Blast or Email Test. Personally, I rarely use the Email Blast (Default type) because usually the email is around something like a webinar which would mean the program is for a webinar, or to promote an event which would be more relevant in the tradeshow and events channel.

You can A/B test in either default or email, but there are pros and cons in each. 

You can however, create an email type program within a program which is what I mostly do.  It is nested as a local asset within a program. 

Within a program, create new local asset and you can choose the icon with the mail box and that will do it. 

[Leanne_Persang]

Thank you, Jessica... creating a nested Email Program as a local asset within another program works perfectly for the A/B testing!

[Josh_Hill13]

See Jessica's explanation.