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Calculating Customer Acquisition costs with Marketo

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Anonymous
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Calculating Customer Acquisition costs with Marketo

I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?

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Josh_Hill13
Level 10 - Champion Alumni

Re: Calculating Customer Acquisition costs with Marketo

If you want to calculate ROI, you need:

  • Program Performance Report
  • RCE Program Opp/Cost Reports
  • Program Period Costs filled in.
  • Proper Program Status and Acquisition system in place for each program.
  • stamping leads with Lead SOurce, Original Lead Source.

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3 REPLIES 3
Anonymous
Not applicable

Re: Calculating Customer Acquisition costs with Marketo

Josh_Hill13
Level 10 - Champion Alumni

Re: Calculating Customer Acquisition costs with Marketo

If you want to calculate ROI, you need:

  • Program Performance Report
  • RCE Program Opp/Cost Reports
  • Program Period Costs filled in.
  • Proper Program Status and Acquisition system in place for each program.
  • stamping leads with Lead SOurce, Original Lead Source.

View solution in original post

Anonymous
Not applicable

Re: Calculating Customer Acquisition costs with Marketo

FYI. Moved this to the Products and Support​ section of the site.