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I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?
Solved! Go to Solution.
If you want to calculate ROI, you need:
Christa Watson This might be of interest Improve Customer Acquisition with an Engagement Strategy – Marketo.com
If you want to calculate ROI, you need:
FYI. Moved this to the Products and Support section of the site.