Calculating Customer Acquisition costs with Marketo

[Anonymous]

I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?

[Anonymous]

Christa Watson​ This might be of interest Improve Customer Acquisition with an Engagement Strategy – Marketo.com

[Josh_Hill13 · Accepted solution]

If you want to calculate ROI, you need:

• Program Performance Report
• RCE Program Opp/Cost Reports
• Program Period Costs filled in.
• Proper Program Status and Acquisition system in place for each program.
• stamping leads with Lead SOurce, Original Lead Source.

[Anonymous]

FYI. Moved this to the Products and Support​ section of the site.