We use Marketo to run email campaigns and most of our users are enterprise users.
Most of them have enterprise level systems like barracuda.com, microsoft defender etc.
Now whenever these spam detection tools go in and check for spam/malicious links we get the following problems
1. Click-through-rate goes up even when there are not actual clicks.
2. Open-rates goes up even when there are not actual opens.
Is it possible we add certain IP's we've identified during the audit to exclude from CTR/Opens? If so we'd like to keep updating this list regularly as well.
You don’t have control over the IP list, no.
I assume you have both bot filtering settings enabled in Admin?