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Re: Best pratices for "Unengaged" Nurture Leads

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Anonymous
Not applicable

Best pratices for "Unengaged" Nurture Leads

Hi,

I have a nurture campaign set up with emails x1, x2, x3, x4 and x5.

What are the best practices in terms of the smart list (triggers and filters) to figure out which leads recieved atleast 3 emails and did not click any of the links in those emails?

I would preper it to be a trigger. 

 0EM50000000SRgR.jpg

Would something like this work?
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Josh_Hill13
Level 10 - Champion Alumni

Re: Best pratices for "Unengaged" Nurture Leads

You would take that Trigger off and use the two green filters.
But I think you want

Member of Engagement
Was Sent/Delivered Email IS XYZ at least 3
Not clicked Link in Email IS XYZ

and

Member of Engagement
Was Sent Email IS XYZ at least 3
Clicked Link in Email IS XYZ

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Anonymous
Not applicable

Re: Best pratices for "Unengaged" Nurture Leads

You might want to look into progression status changes for your programs. This would mean each email lives within its own program though. 

You could filter: member of program and status = x, y, or z. 
Josh_Hill13
Level 10 - Champion Alumni

Re: Best pratices for "Unengaged" Nurture Leads

You would take that Trigger off and use the two green filters.
But I think you want

Member of Engagement
Was Sent/Delivered Email IS XYZ at least 3
Not clicked Link in Email IS XYZ

and

Member of Engagement
Was Sent Email IS XYZ at least 3
Clicked Link in Email IS XYZ