Marketo Marketing Program Data Integration with Dynamics 2013

Chris_Thomas
Level 2

Marketo Marketing Program Data Integration with Dynamics 2013

Hey Guys,

Looking to get any feedback or insight into how different companies are integrating MKTO Program/Campaign data into MS Dynamics (Dynamics 2013 on-prem in our case) or even back into SFDC. 

Right now we are just pulling in data from the Acqusition Program Name field.  Is anyone pulling in additional detail around programs (like description, channel, etcetera)?  If so, how are you using it?  Have you found it useful?  And, more technically, what table are you pulling this additional program-specific data from?

Any info is much appreciated!

Cheers,

Chris

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