First of all, I'd strongly recommend to take a look at Drift: https://www.drift.com/platform/email/inbox-management/
As far as I know this is the only tool that's actually able to receive, evaluate, sort, categorize ... incoming emails at scale. And it integrates beautifully with Marketo.
That would also be the best practice advise. Apart from that you could assign specific people or mailboxes who monitor incoming responses. Outlook filtering can help remove the noise, but it's still a lot of manual work.
Yes, deliverability might be impacted if you change the from-email-address. Don't do this lightly.
Well, and using no-reply@... for marketing emails defeats the purpose of engaging with people aka potential customers, doesn't it?
This is a very timely discussion for me as I was just about to ask if anyone had alternatives to Drift Email. We are exceeding our monthly replies and increasing the limit is proving to be very expensive. I understand that Drift Email may be the best, but do you know of any other similar tools?
I agree with Michael's recommendation to get Drift Email embedded in your tech stack as a long-term solution for managing email replies. In the short term, I recommend shortening the list of reply to email addresses used in your instance. Lock those down and do an audit of where rogue reply to addresses are in use. You mentioned you are in the middle of a migration from an old instance to a new one. Do you have program templates in place for your campaigns? If you do, I highly recommend tokenizing the reply to email address in your program templates so that there is consistency across all emails sent outside of your new instance. Then, when it comes time to reference the new Drift email replies and use those addresses instead, it will be a simple fix of updating your program templates, and existing programs in place.
As for your last question about GDPR compliance, I always recommend asking your legal team first before making any updates to using no-reply email addresses, but I think once you get Drift email, this point will be solved as well.
I hope this helps!
Campaign Operations at Etumos
My company is currently migrating from an old Marketo instance to a new one. One of the issues that we came across while setting up SPF/DKIM and DMARC is that we have certain "reply to" addresses
SPF is simply irrelevant for Reply-To addresses. Don’t understand what issue could be here?
DKIM is also irrelevant for Reply-To addresses, but if your From address happens to be the same as the Reply-To then it is implicitly relevant.
I hope you can explain what you mean about SPF/DKIM/DMARC and the Reply-To header because it’s sounding like a different topic.