I am trying to clean up our database, and one of the first projects I want to tackle is handling junk/invalid leads. Looking for advice in regards to do you delete junk leads vs. marketing suspend vs. mark them as inactive. Also how to handle the SFDC side - delete them in SFDC or keep them? We (the marketing ops team) are leaning towards keeping them in SFDC so that we do not get in trouble with sales. Many of these leads actually look good (first name, last name, valid company) and the only issue is that their email address is invalid.
How do you handle junk leads in your organization?
see: what causes an email address to become invalid and my slides on email reputation.
Thanks Josh--I have referred to your post quite a few times and have already set up the soft & hard bounces smart campaigns.
I am trying to do the Spam Traps smart campaign you recommended too, but I'm having a hard time getting a list of spam traps. Would you be able to share yours or how you came up with it?
Hi Beth - I haven't heard back. Josh - it would be great to get the list of spam traps if possible!
You can use a contact washing machine to clean up your database. Here's a blogpost that might be helpful: Transform your Lead Database with the Contact Washing Machine.
Feel free to get in touch at firstname.lastname@example.org if you want us to build this for you.