Set up multiple campaigns

[Anonymous]

As I am going to do a multiple campaign with different touches, I like to know how to set up a campaign like that..

I never worked with Marketo more than a sending out a few mails, so I really need input on how to do from A-Z

The touches will be like:

Direct Mail

Telemarketing

Email

Webinars

Any guidelines on how to ?

[Josh_Hill13 · Accepted solution]

See docs.marketo.com for some ideas. Each Program Channel type exists in the system by default, so you'll have to decide if they will be in separate programs.

Take a look at the docs and then sketch out something and we'll go from there.

[Anonymous]

I will try to do  that... We are implementing a new instance of Marketo end of June.. so I will try then...

But I like it to be in one program... under one campaign... then I will have a better overview 🙂