Best practice for multi-year campaign - new program each year, or just adjust period cost?

[Anonymous]

Hello,
We have a few microsite campaigns, that have been running for several months, however, for reporting, is it better to have a separate campaign for each year, or should we just add multiple Period Cost dates for the additional year(s)?

Thank you,

--Regan

[Josh_Hill13]

Is this like a contact us form? You can let it run. marketo tracks the Membership Date and Success Date. You can also add new cost months as needed.

[Anonymous]

Yes, they pretty much complete a contact us form on the Microsite and then become a campaign member. Thank you for your answer!

[Geoff_Krajeski1]

I agree with Josh Hill​ that you could just let it run and track the dates, as well as the cost months.

For my company, we only spin up new campaigns for new offers or forms when they come into existence.

From a reporting aspect it is much easier to report from a single form or program by using the date stamps.