I am trying to get a sense of customer behaviors across our campaigns. Is there way to build group or mass smart lists where I want to see everyone you filled out a request demo form and see which campaign drove them to the form?
Right now, we build individual smart or static lists per campaign to capture customer behavior, trying to find a more automated or scale-able fashion to do this.
I would rather use Google Analytics to do this, with a couple of good old UTM variables and a GA event on form completion.
If you are using UTMs and have setup attribution properly, you can definitely look at this. Are you driving people to the Request Form with emails? PPC? Organic?
Jamie and Greg are suggesting that if you used UTMs and/or wanted to look at other traffic sources, GA would provide more visibility. This assumes a bit that GA is also setup to handle goals or form conversions on your site.